About me


I’m Lucy Sweet and I’m a writer. My first writing job, aged 19, was as a gig reviewer for Melody Maker, and I used to file by FAX. Since then, I’ve learned how to use email and I’ve written funny columns, lifestyle features, TV reviews and lists for the Sunday Express, Sunday Times, Daily Record, The Guardian, GLAMOUR, Mirror Online, The Pool, The Mail on Sunday and the Big Issue.

There have been highs and lows during the last 25 years. I’ve wallowed in infinity pools and trawled neighbourhoods for hipster bars for the Louis Vuitton Travel Guides, Lusso magazine and Condé Nast Traveller – and I’ve reviewed The Krankies.

In my capacity as a copywriter, I’ve worked since 2009 for clients including SSE, Clydesdale Bank, M&S, Aimia and Arnold Clark. I know how to write SEO content without stuffing it with keywords, I’m capable of exciting UX copy and I can come up with a great line for a billboard. 

So, have a look around, read my writing and if you’d like to work with me, just send me a fax! I mean, an email.