Categories
Uncategorized

Louis Vuitton

louis-vuitton-introducing-city-guides-2013

In 2007, I was approached by LVMH to write the Glasgow section for the Louis Vuitton European Travel Guides. I was again asked to write the current 2013 edition. I also got the opportunity to celebrate the launch at Louis Vuitton’s house, which was pretty darn fancy.

Categories
Copywriting Uncategorized

Copy

whatheader

Need engaging copy? I’ve written for a variety of clients on a freelance basis, including:

Sainsbury’s, Clydesdale Bank, Glasgow Life, T-Mobile (via Sabotage Times in collaboration with Saatchi & Saatchi), Red Bull, The Dubai Supply Authority (I know, right?), North Lanarkshire College, Highlands and Islands Enterprise, Department Store for the Mind, Babcock and Business Gateway.

From 2009- 2012, I worked at the Gate Worldwide agency in Edinburgh, writing direct mail for SSE and M&S Energy, including letters, leaflets, booklets and posters…

cherry on top

I also helped to originate the ‘paint by numbers’ concept for Scotland’s Census 2011…

census

I also worked on the Scottish Government early years initiative, Play Talk Read. I researched and conceived hundreds of play ideas, written in a friendly, simple style – from messy paint and homemade play dough to an advent calendar with 24 seasonal play tips.

Categories
Uncategorized

Reveal

Occasionally Reveal phone me up and ask me to do life-ruining diets, like this one…I also did the cake diet, which was marginally better.

Lucys-Baby-Food-Diet-p1 Lucys-Baby-Food-Diet-v2

Categories
Uncategorized

The Guardian

Burns-Supper---Lucy-Sweet-007

My writing has appeared in the Guardian a few times – writing about haggis, Frank Lampard, summer in the Western Isles, and going to SXSW with my old band Lucky Luke

 

 

Categories
Uncategorized

DAME magazine

stodden-bikini-facebook

Back when the Kardashians were simply an amusing novelty, and people knew who the hell Courtney Stodden was, I was enlisted as the Trashy Celebrity Correspondent for DAME magazine, a website based in LA.

You can read the archive of my work here…