Lucy Sweet Writes

Copywriting and Tone of Voice Consultant for UK businesses

Isn’t it time you found your real brand voice?

Hello! I’m Lucy, a copywriting and tone of voice consultant based in Glasgow. I help businesses create messaging that reflects who they are, and what they want to be.

Using my three-step Find Your Voice package, I’ll work with you to:

  • Identify what makes you unique with an in-person branding workshop. Think of it as a therapy session with quizzes, post-its and (hopefully) biscuits.

  • Create a new copy direction with a brand proposition, key messages and a comprehensive tone of voice guide that anyone in your business can use.

  • Give you initial copywriting support across key channels, with the option of ongoing help and a six-month check-in.

Want your messaging to feel more like you?

Write to me
Write to me
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Find Your Voice Package

  • A desk with a MacBook laptop displaying a presentation slide, a second monitor showing the same slide, a spiral notebook with notes, a pen, a coffee cup, and a yellow desk lamp illuminating the workspace. In the background, a whiteboard with notes and keywords taped on it.

    1. Find Your Voice workshop

    How do you talk to your customers? My informal Find Your Voice workshop helps you work out what you want to say about your business, and how you want to say it.

  • Close-up of a vintage typewriter key with the word 'TONE' on it, surrounded by other typewriter keys with letters and numbers.

    2. Copy direction and brand bible

    From the results of the workshop, you’ll receive a brand proposition, internal manifesto and key messages in your new tone of voice, along with a guide which will act as a point of truth for your business.

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    3. Copywriting services

    The package also includes three days of copywriting to embed the new tone of voice. If you need ongoing support, we can discuss a retainer, and I can also offer writing skills workshops and 1-to-1 copy clinics for your team.

SERVICES
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“Lucy really understood us straight away and we were able to implement her work immediately into our everyday practices across digital and website copy. The best bit is that we now have a newly developed brand proposition line to support us going forward. This was a brilliant project that we loved so much we can't wait to revisit it!’

Lisa Lawson, Founder, Dear Green Coffee Roasters

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