Lucy Sweet Writes

Copywriting and Tone of Voice Consultant

Struggling to put your brand into words?

I’m Lucy, a copywriting and tone of voice consultant with almost 30 years’ writing experience, and I help businesses express who they really are.

Using my simple three-step Find Your Voice package, I’ll work with you to:

  • Identify what makes you unique with an in-person branding workshop. Think of it as a therapy session with quizzes, post-its and (hopefully) biscuits.

  • Create a new copy direction and a comprehensive tone of voice guide that anyone in your business can use.

  • Give you initial copywriting support across key channels, with the option of ongoing help and a six-month check-in.

Ready to find your authentic voice? Drop me a line and let’s write your success story…

GET A QUOTE
A woman with shoulder-length curly blond hair, bright blue eyes, and red lipstick looks upward. She is wearing a black top with star designs and a patterned gray coat, with a blurred brick background.

Find Your Voice Package

  • A desk with a MacBook laptop displaying a presentation slide, a second monitor showing the same slide, a spiral notebook with notes, a pen, a coffee cup, and a yellow desk lamp illuminating the workspace. In the background, a whiteboard with notes and keywords taped on it.

    1. Find Your Voice workshop

    How do you talk to your customers? My informal Find Your Voice workshop helps you work out what you want to say about your business, and how you want to say it.

  • Close-up of a vintage typewriter key with the word 'TONE' on it, surrounded by other typewriter keys with letters and numbers.

    2. Tone of Voice guide and copy examples

    From the results of the workshop, I’ll build you a tone of voice that really expresses your USPs, with a guide including a manifesto, 3 TOV pillars, dos and don’ts and key copy examples.

  • Person typing on a laptop keyboard in low light.

    3. Copywriting and writing skills training

    I’ll start you off with three days of copywriting to embed the new tone of voice. If you need ongoing support, we can discuss a retainer, or I can also offer writing skills workshops and 1-to-1 copy clinics for your team.

SERVICES
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“Lucy really understood us straight away and we were able to implement her work immediately into our everyday practices across digital and website copy. The best bit is that we now have a newly developed brand proposition line to support us going forward. This was a brilliant project that we loved so much we can't wait to revisit it!’

Lisa Lawson, Founder, Dear Green Coffee Roasters