To raise awareness for Tesco Mobile’s partnership with the Trussell Trust, I wrote Alfie’s Magic Phone, the world’s first infinite zoom children’s book.

Illustrated by Tom McLaughlin and fronted by presenter and children’s author Katie Piper, it got 1297 pieces of coverage and 3000 readers zoomed in on Alfie’s adventures with his juggling cat, Spud.

Watch the video walkthrough here.