Based in Leith, the Scotch Malt Whisky Society has many facets – thousands of ever-changing, rare single cask whiskies, physical venues, events, tastings, an online shop and over 40,000 members from China and the US to Scandinavia.

I distilled all these elements into new recruitment messaging that showed exactly who they were – while retaining their punchy TOV.

Combined with witty design and cool photography, it stood out on social and told their story in a simple and effective way.